The button seems to the suitable of the search bar within the Reddit app and appears like an orange YouTube emblem with an antenna. Tapping it places customers right into a TikTok-like video interface the place customers can swipe as much as transfer to the following video. Additionally, every video has choices for customers to upvote, downvote, remark, give an award or share it.
TechCrunch stories that Reddit says the button needs to be obtainable for “most iOS users.” Further, the publication says the video feed sources content material from subreddits that customers subscribe to, in addition to from related subreddits. It’s additionally price noting that interface isn’t solely new, however it’s extra accessible and pulls content material from extra locations now.
Reddit hasn’t given a timeline on the function rollout — in different phrases, now ETA for Android customers. TechCrunch notes that Reddit didn’t say whether or not its video participant makes use of an algorithm to floor content material, nevertheless it’s doable that the platform leverages expertise from Dubsmash, a TikTok competitor it acquired in 2020, to energy the function.
What’s significantly fascinating concerning the Reddit video function is that Reddit’s customers typically appear to dislike TikTok. I continuously see anti-TikTok memes and feedback when looking Reddit. Plus, in my transient time messing round with the video function, I noticed a number of TikTok movies that had been lifted from the platform and re-uploaded to Reddit. It’ll be fascinating to see how the neighborhood takes to the brand new video feed.