YouTube testing out ‘Premium Lite’ in European markets

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YouTube is testing out a less expensive model of its Premium subscription in key markets in Europe.

The new subscription, referred to as YouTube Premium Lite, was first reported by Resetera consumer jelmerjt. It affords you an ad-free viewing expertise with out entry to offline downloads, YouTube Music and background playback.

The Verge obtained an official assertion from Google on the brand new subscription providing. Google describes the service as a “test offering” that’s at the moment accessible in “Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden,” for €6.99/month (about $10.38 CAD).

According to the YouTube Premium Lite web page, you get ad-free YouTube and YouTube Kids throughout varied platforms, together with cell, desktop, and televisions. The new subscription providing is a stable transfer because it permits individuals who don’t need the extra perks, like YouTube music or offline downloads, to trim these away and simply pay for an ad-less expertise.

According to The Verge, the “Lite” choice prices round 60% of an everyday Premium subscription worth however solely delivers 1 / 4 of the options. However, YouTube states that the subscription plan remains to be within the testing part and that the corporate could launch extra plans sooner or later after assessing consumer response, prompting me to consider that related plans may be coming to Canada too.

Via: The Verge

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Written by Gideon


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