Global app spend topped $64 billion within the first half of 2021: report

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Consumers spent $64.9 billion USD (about $80 billion CAD) on apps and video games on iOS and Android within the first half (H1) of 2021, in keeping with a brand new research from app analytics agency Sensor Tower.

Notably, this signified a 24.8 p.c improve in income over what was generated throughout the identical interval in 2020. However, this development is barely decrease than the 28.4 p.c year-over-year (Y/Y) improve that was seen between the primary half of 2019 and the primary half of 2020.

Breaking it down, Sensor Tower tasks that the App Store generated $41.5 billion USD ($51.2 billion CAD) within the first half of 2021, whereas the Play Store accounted for $23.4 billion USD (about $29 billion CAD) in the identical interval.

While the App Store frequently accounts for almost all of world app market spend, Sensor Tower discovered that the Play Store is experiencing stronger development. Where the App Store grew 22.1 p.c in H1 2021 in comparison with 29.3 p.c in H1 2020, the Play Store grew 30 p.c in H1 2021 versus 26.8 p.c in H1 2020.

Sensor Tower attributes the upper Play Store development to markets such because the Philippines through which COVID-19 has continued to drive enterprise closures and lockdowns.

Naturally, gaming accounted for almost all of general app retailer income in H1 2021 with $44.7 billion USD (about $55 billion CAD). This is a 17.9 p.c year-over-year improve, however properly beneath the 25.5 p.c improve between the identical durations in 2019 and 2020.

According to Sensor Tower, $26 billion USD (about $32 billion CAD) of whole recreation spend got here from the App Store — up 13.5 p.c Y/Y however far decrease than the 26.5 p.c Y/Y improve from H1 2019 to H1 2020. That stated, Google Play maintained Y/Y development because it introduced in $18.7 billion USD (about $23 billion CAD) in gaming income in H1 2021.

Here are the top-grossing cell video games for the primary half of 2021, per Sensor Tower:

  1. Honor of Kings
  2. PUBG Mobile (this additionally elements within the iOS title Game For Peace in China)
  3. Genshin Impact
  4. Roblox
  5. Coin Master

Additionally, these are probably the most downloaded video games:

  1. Join Clash 3D
  2. Garena Free Fire
  3. High Heels
  4. Bridge Race
  5. Among Us

Overall, although, recreation downloads fell 1.4 p.c throughout the App Store and Google Play, suggesting that gamers are merely focusing extra of their money and time on fewer titles.

Image credit score: PUBG Corp.

Source: Sensor Tower

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Written by Gideon


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