If you’ve ever seen Play Store app listings with sale banners, ‘download now’ textual content and comparable scummy techniques to encourage installs, you doubtless understand how annoying they are often. However, you might quickly see loads much less of them.
Google detailed plans to crack down on scammy Play Store app listings by limiting using numerous eye-catching ‘tricks’ builders use to drive downloads of their apps.
Google outlined the brand new Play Store insurance policies in an Android Developers weblog put up. The modifications embody new pointers for screenshots and movies demonstrating app options and performance that can take impact within the second half of 2021. Other new pointers round app titles, icons and app descriptions will come later this yr. Google positioned its weblog put up as a “pre-announcement” to assist builders put together for the incoming modifications. With that mentioned, lets dig into what’s really altering.
First up, the brand new insurance policies will prohibit how lengthy app titles may be and can stop using key phrases or graphic components that element retailer efficiency, promotions and different components which will mislead customers.
For instance, Google says to not embody textual content within the app title that signifies retailer rank, similar to ‘top’ or ‘best.’ Likewise, Play Store app listings shouldn’t embody promotional particulars like ‘free’ or ‘sale’ within the app title or icon. App listings and graphics additionally shouldn’t embody textual content to incentivize downloads, similar to ‘download now’ or ‘update now’ textual content or banners.
Moreover, Google’s new insurance policies will prohibit using all-caps titles (except an app’s model is in all-caps) and emojis in app titles.
As for preview property like screenshots, movies and graphics that exhibit the app, Google says builders ought to make certain they precisely signify the app or sport. Additionally, preview property ought to present sufficient info for customers to determine whether or not to put in the app, stay freed from buzzwords like ‘free’ or ‘best’ and be localized accurately for various areas.
When Google begins implementing the brand new insurance policies later this yr, apps that don’t meet the app itemizing pointers received’t be allowed on the Play Store. On the preview property facet, Google says apps that don’t meet the property pointers could also be ineligible for promotion or suggestion on the Play Store.