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Apple’s Eddy Cue tried to convey iMessage to Android in 2013

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While iMessage is now generally acknowledged as one of many key unique options of Apple’s gadget ecosystem, there was a time the place this won’t have been the case.

In a brand new deposition made public throughout Fortnite maker Epic Games’ ongoing authorized battle with Apple, it was revealed that Eddy Cue, Apple’s senior vp of software program and companies, had pushed for iMessage to return to Android in 2013.

The data comes by the use of an electronic mail change between Cue and Craig Federighi, Apple’s present senior vp of software program engineering, which started on April seventh, 2013. At the time, Google had reportedly tried to buy WhatsApp, which Cue took as an indication that Apple ought to convey iMessage to Android to cement the corporate’s maintain on messaging apps.

“Do we want to lose one of the most important apps in a mobile environment to Google? They have search, mail, free video, and growing quickly in browsers,” wrote Cue. “We have the best messaging app and we should make it the industry standard. I don’t know what ways we can monetize it but it doesn’t cost us a lot to run.”

In response, Federighi famous that “iMessage is a nice app/service, but to get users to switch social networks we’d need more than a marginally better app.” He went on to say that “the absence of a strategy to become the primary messaging service for [the] bulk of cell phone users” made him involved “[that] iMessage on Android would simply serve to remove an obstacle to iPhone families giving their kids Android phones.”

Ultimately, Cue’s efforts have been shut down by different Apple executives. Having mentioned that, it appears as if Cue nonetheless isn’t fully satisfied by Federighi’s argument.

“Do you believe that not having iMessage on Android has created an obstacle to families giving their kids Android phones?” the questioner requested Cue within the deposition. In response, Cue mentioned “no, not at all.”

Of course, there’s actually no purpose now to imagine that iMessage would ever come to Android, however the deposition nonetheless presents an interesting take a look at what may need been.

For now, although, the larger query pertains to the end result of Epic’s lawsuit in opposition to Apple.

Specifically, the Fortnite firm is arguing that the iPhone maker is partaking in anticompetitive behaviour with the 30 % minimize it takes from builders on the App Store. Epic alleges that Apple’s strict insurance policies and excessive charges lead builders to lift costs and clients to stay successfully locked into the ecosystem.

Apple, in response, has claimed that the App Store fee is basically the identical as different digital storefronts, whereas the App Store insurance policies assist enhance security and safety for its clients.

Top executives from each firms — together with Apple CEO Tim Cook and Epic CEO Tim Sweeney — are anticipated to testify in-person when the antitrust trial begins on May third.

Via: The Verge

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Written by Gideon

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