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Government will give CRTC 9 months to drive international streaming giants to assist CanCon

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The federal authorities will give the CRTC 9 months to drive worldwide streaming giants to contribute to Canadian content material.

In November 2020, Heritage Minister Steven Guilbeault tabled a proposed invoice amending the Broadcasting Act that may give the CRTC new versatile powers to manage on-line platforms and mentioned {that a} coverage course was forthcoming.

MobileSyrup has obtained a replica of the minister’s preliminary draft coverage course to the Canadian Radio-television and Telecommunications Commission, which outlines the kind of regulation the federal government is anticipating.

As first reported by the National Post, the coverage course states that the CRTC can be tasked with guaranteeing “that online undertakings are required to contribute appropriately to the support for and promotion of Canadian programming and Canadian creators.”

“To promote regulatory transparency, predictability and consistency within this scheme, the CRTC is directed to, after holding a public proceeding, establish a clear methodology that sets an appropriate level of funding and determines which classes of broadcasting undertakings are required to contribute in a way that is proportionate to this objective,” the doc notes.

When the invoice was tabled final 12 months, the federal government acknowledged that if on-line broadcasters, akin to Netflix and Spotify, are required to contribute to Canadian content material at the same fee to conventional broadcasters, their contributions to Canadian music and tales may quantity to as much as $830 million by 2023.

Further, the coverage course outlines that the CRTC can be required to manage the Canadian broadcasting system in a fashion that ensures programming in English, French and Indigenous languages is on the market and straightforward to find.

In an emailed assertion, Guilbeault acknowledged that “these draft instructions demonstrate our government’s priorities and our commitment to ensuring that Francophone, Anglophone, Indigenous, disabled, racialized and LGBTQ2+ creators have the means to tell their own stories, from their own perspective.”

“Recognizing ourselves, in the diversity of our identities, on screen and in music, is essential to the development of our communities and future generations. This is how our sense of belonging is forged and how our cultural sovereignty is preserved.”

Michael Geist, the Canada Research Chair in web and e-commerce regulation on the University of Ottawa, outlined in a weblog submit that 9 months is a “completely unrealistic time frame.”

“The opposition parties know this bill hurts consumers, competition, and the little money it might generate for creators years from now requires eliminating Canada from Canadian broadcast policy. It is time to take a stand and demand a re-write.”

What do you think?

Written by Gideon

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