Apple Watch continues to dominate world smartwatch market: report

The Apple Watch continues to guide world smartwatch shipments, in line with a brand new report from Counterpoint Research.

Apple shipped 12.9 million smartwatches in This autumn 2020 and maintained 40 p.c of the market share, a slight enhance from the earlier yr.

“In a year where annual growth inched forward at only 1.5 percent, Apple maintained its solid number one position and increased its market share by 6 percentage points, helping shift the overall market closer to the premium segment,” the report states.

Counterpoint Research reveals that Samsung took second place with 10 p.c of the market share. The report states that the tech large’s share elevated by one share level with the launch of its Galaxy 3 Watch.

“Huawei helped drive growth of the overall smartwatch market with shipments that grew 26 percent year-over-year despite US sanctions. Honor, newly spun off from Huawei, also did well, with shipments doubling from 2019,” the report states.

The report outlines that there was a big market shift in the direction of costlier smartwatches, because it’s presently being pushed by three premium manufacturers that are Apple, Samsung and Huawei.

However, Apple’s success with its Watch SE will doubtless result in rivals like Samsung releasing their very own variations of low-cost choices.

Image credit score: Counterpoint Research

Source: Counterpoint Research

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Written by Gideon


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