Google pledges to not undertake new methods of monitoring customers after phasing out cookies

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Google has introduced that it received’t implement new monitoring know-how after phasing out help for third-party cookies.

The search big’s director of product administration for advertisements privateness and belief, David Temkin, stated in a weblog submit that “once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”

Google beforehand acknowledged that it was slowly phasing out third-party monitoring cookies and has now clarified that it received’t exchange them with comparable know-how.

“We realize this means other providers may offer a level of user identity for ad tracking across the web that we will not, like [personally identifiable information] graphs based on people’s email addresses,” the weblog submit reads.

“We don’t believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long term investment.”

Safari and Firefox have blocked third-party cookies for fairly a while and Google is now following go well with. The search big says it needs to maneuver in the direction of a “more privacy-first web.”

It’s price noting that this doesn’t imply advertisements received’t be focused in any respect. Temkin as an alternative notes that as a result of advances in aggregation, anonymization and different applied sciences, it’s not mandatory to trace customers throughout the net for digital promoting anymore.

Google isn’t eliminating focused promoting, it’s as an alternative searching for methods to exchange previous strategies with newer much less invasive ones.

For occasion, Google is testing FLoC (Federated Learning of Cohorts), which permits advertisements to be focused at massive teams of customers primarily based on their widespread pursuits. Temkin notes that the search big will start testing this with advertisers later this yr.

Source: Google 

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Written by Gideon


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