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Apple surpasses Samsung in smartphone gross sales for the primary time since 2016

Apple surpassed Samsung in worldwide smartphone gross sales for the primary time in 4 years, in response to Gartner’s This autumn 2020 report.

The launch of the iPhone 12 collection helped the tech large report double-digit development within the fourth quarter of 2020. Apple had 79.9 million smartphone gross sales within the quarter, whereas Samsung had 62.1 million.

Xiaomi rounded out the highest three with 43.4 million gross sales. Oppo and Huawei got here in fourth and fifth place, respectively, with 34.3 million gross sales every.

Interestingly, the report reveals that world smartphone gross sales declined by 5.4 % within the fourth quarter and declined 12.5 % within the full 12 months. This isn’t precisely shocking because the ongoing COVID-19 pandemic has led to monetary uncertainty for a number of individuals all over the world.

“The sales of more 5G smartphones and lower-to-mid-tier smartphones minimized the market decline in the fourth quarter of 2020,” mentioned Anshul Gupta, the senior director at Gartner, within the report.

“Even as consumers remained cautious in their spending and held off on some discretionary purchases, 5G smartphones and pro-camera features encouraged some end users to purchase new smartphones or upgrade their current smartphones in the quarter,” Gupta notes.

Although Samsung noticed a 14.6 year-over-year decline in smartphone gross sales final 12 months, it nonetheless remained in first place for essentially the most world gross sales for the entire 12 months.

Gartner outlines that it confronted robust competitors from regional smartphone producers comparable to Xiaomi, Oppo and Vivo. Huawei noticed the very best decline among the many prime 5 smartphone distributors, which allowed Apple to leap into second place.

Huawei’s decline was anticipated, as the corporate continued to face a number of restrictions in 2020, comparable to dropping entry to Google’s apps, together with the Play Store.

The report states that the rising demand for inexpensive 5G smartphones will increase gross sales in 2021 as “the availability of lower end 5G smartphones and innovative features will be deciding factors for end-users to upgrade their existing smartphones.”

Image credit score: Gartner

Source: Gartner 

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Written by Gideon

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